One more thing on the expertise front: expertise is one of the most valuable assets you can have as a blogger. The more you know about a topic, the more you can teach about that topic. But that doesn’t mean you’re absolutely ruled out of starting a blog on a topic you have interest in just because you lack expertise. Instead, the corollary would be, the more you learn about your topic the more you can teach about that topic. This is sometimes referred to as being a “leading learner.”Plus, consider this: many people prefer to listen to and get instructions from people who are just a little bit further along then they are. That is to say, just a little bit of knowledge about a topic can be extremely helpful to serve an audience who has, for example, no experience with that topic at all or no idea where to start.When I started my LEED exam website to help people pass an exam in the architecture industry, I didn’t consider myself an expert on the topic, but because I had taken the exam myself and started writing about it, I was seen an an expert, and people began to trust me
